The new range of hot cross buns flavours hits Woolies stores from Wednesday, December 30. Picture: Woolworths
The new range of hot cross buns flavours hits Woolies stores from Wednesday, December 30. Picture: Woolworths

How Roma’s grocery stores fared leading up to Christmas

This year's unique Christmas season has proved to be a great benefit for Roma's grocery stores as locals keenly bought heaps of last-minute groceries before the holiday shutdown.

Woolworths was packed with customers on Christmas Eve, December 24 2020, and the increased foot traffic has worked wonders for the store.

"The Christmas season is always one of our busiest times of the year, particularly in the final days leading up to the holiday as customers buy the freshest fruit, vegetables, seafood, and meat," a Woolworths spokesman said.

"As expected, we had a busier Christmas this year compared to last, with more locals choosing to celebrate at home with loved ones.

"In November, we hired 30 new permanent local team members across customer service, grocery and online personal shopping to better support customers during the busier time.

"We're proud of the efforts of our Roma team, who worked hard to ensure customers had a smooth and safe shopping experience amid the elevated demand."

While Woolworths was unable to reveal the exact customer numbers or revenue, they have been able to hire more staff in 2020 due to increased foot traffic.

Roma's IGA didn't experience a huge increase in customers though, but did have a noticeable rise in sales with customers purchasing more goods.

Cornett's CEO Graham Booysen said there was a sustained rise in sales throughout the year and he thinks it's due to people staying in town due to COVID.

"There's a sustained increase around 10 per cent in the business," Mr Booysen said.

Over the Christmas period, there was a 12 per cent increase in sales as people did their festive shopping for the last time in the existing store.

With the new Supa IGA opening in March, the existing store will close from January 20 for six weeks.

Mr Booysen has announced a big closing down sale before then, as stock is cleared from the existing store and transferred into the new.

The new store will support 50 to 60 permanent staff positions.


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