SUMMER SNAPS Zdzislaw Kwiecien Silo Art - Kimba,South Australia
SUMMER SNAPS Zdzislaw Kwiecien Silo Art - Kimba,South Australia

How to contribute to groundbreaking silo art study

With silo art popping up in many regional towns over the past few years, one university is keen on studying the impact it has on communities and the tourism industry.

Griffith University researchers are running the first ever national silo art survey that will provide much needed independent and public information about the impacts of this uniquely Australian art movement on both visitors and local communities.

The first of its kind, this research project considers the perspectives of people who live in towns with silo art, and people who visit the art.

The researchers, Dr Amelia Green and Professor Scott Weaven, of Griffith University’s Department of Marketing, are focusing particularly on the impacts of silo art on social, individual, community and financial wellbeing.

“Regional Australian communities and local government are currently unable to draw upon a body of sound evidence,” Dr Green said.

“Our project will address this issue.

“Every community group, tourism officer and council in Australia will be able to access the findings of this research.”

Silo art deservedly attracts great public attention for immediately drawing tourists, but this research will shed light on different aspects of silo art’s short and longer-term value.

“Our initial interview research shows the silo art that tells authentic stories about local communities, engages visitors the most,” Dr Green said.

“And while understanding visitor experiences is crucial, we are building a more complete picture that includes what the particular nature of silo art means for regional communities, and how the art can directly benefit them as well.

“We are calling for everyone who has visited silo art, or lives in a town with silo art, to complete the survey.”

Dr Green said the more people who participate in this survey, the more informative the data will be.

The findings of the project will benefit the now 44 plus towns around the country with silo art, towns with water tower art and similar public art, towns in surrounding areas, and those campaigning for or considering such projects.

The online survey takes about 20 minutes to complete and can be accessed here.

Dr Green and Professor Weaven will publish the first public report with findings of their research in July this year.

For further information contact: Dr Amelia Green amelia.green@griffith.edu.au


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