JBS Beef sizzles at the EKKA
THERE is nothing more Australian than throwing a prime cut of beef on the barbie and cracking open a tinnie.
JBS Australia hit the Ekka this year in a bid to educate punters there was more to beef than simply an eye fillet.
The company is the largest beef processor in the country with plants at Ipswich, Rockhampton, Toowoomba and Townsville.
Company spokesman Denis Conroy said the Ekka provided the perfect platform to showcase the entire industry.
He said the industry would not be in the strong position it is if not for the hard work of beef farmers across the state.
"Meat prices are at a record high these days so farmers are getting some good money," he said.
"I do not think anyone would begrudge paying farmers good money for their product.
"Global demand for Australian beef is at an all-time high at the moment so there is a lot of product being exported."
Mr Conroy said JBS processed about 17,000 head of cattle at its operations at Dinmore, near Ipswich, and sourced beasts from across the state, including Central Queensland and Northern NSW.
He said the state was home to some of the best quality beef in the nation.
"Our whole aim of being at the Ekka is to promote the beef industry," he said.
"We owe our beef farmers everything because they are truly the backbone of this industry.
"The industry has started to really pick up over the past few years and we want to do our bit to ensure it is promoted in every possible way."