Mum causes ‘wild’ frenzy over $5 item
We love to hate it, but the power of social media is really quite impressive.
Just ask Kristin Fisher, who recently fell victim to her own influencer power and has been left hilariously kicking herself as a result.
The mum-of-two from Double Bay runs a hugely successful beauty business - Kristin Fisher Eyebrows - and has built up a large following thanks to her impressive skills with a microblading scalpel, transforming the faces of some of our biggest stars.
But when she told her 31,000 followers about her love of a $5 hot chocolate drink recently, she had no idea how much chaos it would create as people flocked to buy it.
As a result, the drink sold out everywhere as supermarkets struggled to keep up with the fresh demand for the drink.
"I've deadset think I've received 300+ messages from women running to their local supermarket and some buying up to five boxes," she told news.com.au.
"It's wild. Avalanche need to fire their marketing team pronto and appoint me."
The frenzy began last week when Kristin revealed the 99 per cent sugar free hot chocolate from New Zealand company was her guilty pleasure of choice.
Within hours she was being sent screenshots of people buying the tasty drink - that the brand describe as "wickedly decadent" - in bulk.
But when stocks began to run out, panic sunk in and a frenzy to get hold of it began with people sending her screenshots of empty shelves where the hot choccie should have been.
"So it turns out I am a hot chocolate influencer. Coles and Woolworths have SOLD OUT of the plain Avalanche hot chocolate sachets," Kristin told her Instagram followers last week.
"What have you done?" one fan asked after discovering Claremont in Perth was out of stock.
"I got the last two in Tamworth," another said.
Others told Kristin they'd gone all the way to their local supermarket, only to discover the journey was "for nothing" when they discovered they were all gone.
Not everyone was unlucky, with some messaging Kristin just to gloat about their gold dust finds.
"Perks of living in Camden," wrote one person, along with a photo of boxes of the treat.
"Your influencing has spread to regional NSW, Orange Woolworths now sold out," another said, thanking her for the "hot tip".
Thankfully, it seems Kristin's plight for her fave hot choccie has ended with good news after people sent her in boxes of the good stuff.
"I love my clients, you're the best," she wrote last night, along with a snap of her haul.
News.com.au contacted both Woolies and Coles for comment on the hot chocolate catastrophe and to inquire whether stock had been "replenished".
A spokesperson for Woolworths told news.com.au: "We have seen a significant uptake of the Avalanche 99% Sugar Free Drinking Chocolate which has been flying off our shelves in the past few weeks.
"Rest assured, Woolworths has deliveries headed to stores so customers can continue to enjoy this new favourite cult beverage."
Coles have confirmed they are looking into the crisis.