Brenorrs staff member with Tallis Landers from Santos.
Brenorrs staff member with Tallis Landers from Santos.

THINK LOCAL: Campaign provides great results for the Maranoa

The Think Local First campaign launched by Commerce Roma amid the global pandemic has brought positive results for several businesses across the Maranoa, including the best visitor numbers to the region in the second half of 2020.

The campaign launched in August 2020 encouraged residents to support their local businesses and help drive enhanced customer service, the creation and sustainability of local jobs and improved liveability of all the towns across the region.

Camille Johnson from Roma Commerce and Tourism said increased engagement from the Facebook campaign resulted in benefits from shopping locally and a consistent message for the business sector.

“The promotional flags still line the streets across the Maranoa and the digital media component of the initiative means our local businesses can market to their customers on online platforms well into the future,” Ms Johnson said.

Santos supported the Visit Roma campaign last year, driving economic recovery by encouraging Queenslanders to travel to the Maranoa region.

Charlie Eames, president of RCAT said the Maranoa was COVID-free and provided the perfect escape during uncertain times.

“Travel patterns and research are demonstrating that people want to drive to their destination and rural and more remote locations are holding increased appeal,” Mr Eames said.

“This sponsorship enabled us to engage specific tourism marketing expertise to develop a tourism strategy aimed at increasing leisure travellers from the southeast corner of Queensland to our patch of paradise to spend a few days or a week exploring.

“The local COVID-19 task force was able to use this strategy to work with the council to implement the Tourism Campaign that is currently in marketing.”

The new a Roma Reveal website is now live and recently had 5300 visitors to the site and the Roma Revealed social media channels now have an audience of over 10,000 people.

Mr Eames said the second half of 2020 had the best visitor numbers to the region and this 12-month campaign will position Roma and the surrounding region as the perfect outback destination.

Andrew Snars, Santos Maranoa Regional Manager congratulated both organisations on their innovative and proactive approach towards the recovery of the region.

Participation in the Think Local First campaign by community members and businesses has meant the benefits of shopping locally are being seen across the whole of the Maranoa.

Improvements such as enhanced customer service also means that visitors coming to the region, who have been attracted by the new Tourism Campaign will also get to experience these benefits.

In November last year, RCAT formed the merger of Commerce Roma and Visit Roma.

The two organisations are stronger together and will continue to support the economic community of the Maranoa and bring genuine growth opportunities to the region.

Mr Eames said the two COVID recovery campaigns will ensure sustainable benefits for the Maranoa and the alignment of these organisations will bring great value to the community.



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